Displaying items by tag: Social Media Backlash

As we have seen in the past couple of months, “cancel culture” is real: what started as a single negative comment from one person on the internet can turn into a full-frontal attack on you personally and your business. If you ignore negative comments, then you can potentially make the point that you can’t deal with it anymore.

The beauty of social media is that it’s a two-way dialogue, unlike TV and print ads. Remember, these media platforms are live, 24/7. A simple blurb posted at 3 a.m. about your company, your level of customer service (or lack thereof), your products, your political or community activities could, in an instant, trigger a consumer boycott.